{"id":10375,"date":"2025-12-08T18:32:59","date_gmt":"2025-12-08T17:32:59","guid":{"rendered":"https:\/\/josepgonzalez.com\/google-my-business-wordpress\/"},"modified":"2026-10-31T16:39:29","modified_gmt":"2026-10-31T15:39:29","slug":"google-business-profile-wordpress","status":"publish","type":"post","link":"https:\/\/josepgonzalez.com\/en\/google-business-profile-wordpress\/","title":{"rendered":"Boost Your Google Business Profile with WordPress"},"content":{"rendered":"

In this article I explain how to make the most of your Google profile on your website and how to connect Google Business Profile (formerly Google My Business) to WordPress<\/strong>. As you well know, Google was, is and will be the most popular search engine of the internet era. And we do not only use it to look for a recipe or an address: we often use it to look for businesses, especially local ones.<\/p>\n

That is why it is so important for every local or physical business to have its Google Business Profile<\/strong><\/a> and use it effectively.<\/p>\n

What is Google Business Profile (formerly Google My Business)?<\/h2>\n

An important clarification: what we used to know as Google My Business<\/strong> changed its name in 2021 and is now called Google Business Profile<\/strong>. It is the same free tool, although the way to manage it has changed: you no longer need to log into a separate dashboard, it is managed directly from Google Search and Google Maps by searching for your business name with your Google account.<\/p>\n

The profile appears next to search results and in Google Maps, and usually shows the opening hours<\/strong>, location<\/strong>, contact information<\/strong>, photos<\/strong>, reviews<\/strong> and links to your website. You can also interact with your customers by replying to their reviews.<\/p>\n

Having a well-kept profile is essential for local SEO<\/strong>: it is what makes your business appear when someone searches for “hair salon near me” or “plumber in your city”. It is a Google tool, just like Google Analytics<\/strong><\/a>, and combining the two is very powerful.<\/p>\n

How to integrate your Google profile with WordPress<\/h2>\n

Step 1: Create or claim your profile<\/h3>\n

You need a Google account. Search for your business name on Google: if it already exists, you can claim it; if not, you can create it. Enter the name, category and address. If you have a shop or premises open to the public, show the address; if you only offer services at customers\u2019 homes, you can hide it and define your service area<\/strong>. Add a phone number and your website URL.<\/p>\n

Step 2: Verify your business<\/h3>\n

Google will ask you to verify that the business is yours. Depending on the case, you can do it by phone, email, video call or video<\/strong> or with a postcard with a code. The available methods depend on the type of business. This step can take a while.<\/p>\n

Step 3: Complete the profile to 100%<\/h3>\n

A complete profile ranks better. Add opening hours (including holidays), real photos of your premises and your team, a description, services or products, and attributes. And ask your customers for reviews: I explain how to show them on your website in this article about Google reviews plugins<\/a>.<\/p>\n

Step 4: Connect the profile to your website<\/h3>\n

This is what really boosts your local SEO. These are the options I recommend:<\/p>\n